Payability Diagnostic
Will someone actually pay for this?
Most products fail on economics, not on product quality. The Payability Diagnostic surfaces the gap between what you think customers value and what they actually pay for — before you build further or raise more capital.
Requires an account. Results are private by default — share when you choose to.
Who this is for
Founders, product leaders, and investors who need to know whether the economic assumptions underneath a product are sound — not whether the product is good.
Founders
Before a fundraise, a pivot, or a major feature investment
Product leaders
When usage is high but revenue isn't following
Investors
During diligence — cross-check the founder's economic narrative
What it reveals
- →Who the real buyer is — and whether they're who you think they are
- →The gap between the value you declare and the value customers actually pay for
- →Which jobs your product is being hired for vs the ones you designed it for
- →Payment triggers — the specific conditions that make a buyer commit
- →Pre-purchase questions buyers ask but never tell you about
- →Market signals that confirm or contradict your demand assumptions
What it does not tell you
- ✕What you should do about the findings — diagnosis only, no prescriptions
- ✕A score, grade, or ranking for your business
- ✕Next steps, action plans, or suggested experiments
- ✕Whether your product will succeed — only whether the economic assumptions are sound
How it works
- 1Intake — Describe your product, target customer, pricing model, and the assumptions you're betting on
- 29-step analysis — The diagnostic engine maps declared value vs paid value, buyer roles, jobs to be done, payability signals, payment triggers, and market conditions
- 3Locked report — A permanent, shareable diagnostic you can send to investors, co-founders, or advisors — uneditable after generation
- 4Optional refinement — Run the diagnostic again with updated assumptions to see what changed
Know what you're betting on before you bet.